SEO Process and Improved Google Rankings
Improving natural results on search engines is done through a process that encompasses both on and off site strategies as well as social engagement. While SEO is an ever evolving professional practice, there are many foundational or traditional elements at its core. Below is a list of many of the best practices for SEO as well as more evolved and advanced techniques to guide webmasters and business owners toward better results online.
SEO Code of Ethics
There is an ethical approach to engaging in an SEO campaign and the way a digital marketing agency manages that is weighed within a Code of Ethics. “Black Hat” SEO techniques such as hidden text, cloaking, paid links, content scraping and doorway pages are no longer tolerated and are strictly enforced as they are against Google’s Webmaster Guidelines. These tactics will often lead a site to be penalized by search engines and can even cause websites to be removed from the index for extended periods of time.
At QCR Technologies, we have made it one of our organizational goals, in addition to our commitment to our customers, to bring a positive name to our industry by promoting “white-hat,” ethical optimization methods. Without resorting to questionable or unethical practices, our ethical approach to SEO enables us to offer our clients peace of mind, something that is not listed on a contract but ingrained in our methods.
Customized SEO Campaigns
Our comprehensive SEO campaigns involve a systematic approach to creating a significant online presence. Our typical “best practices” campaigns provide a detailed process to achieve high natural search rankings. Each website is different and no one SEO strategy can achieve success for every unique situation. QCR Technologies tailors each SEO campaign to meet the needs of your website and your goals.
Sure, it sounds easy, but it has taken us years of trial and error to reach this plateau and we feel confident we can provide our clients with real results. If you are interested in working with an SEO company that has a proven track record of success and can deliver your business a substantial return on investment, then QCR Technologies is the right choice for a no non-sense approach to search engine optimization.
We focus our efforts around the following core principles:
- An ethical approach to Search Engine Optimization
- A proper site structure that is conducive to search engine indexing
- Strong, relevant content that is frequently updated and enhanced
- A comprehensive and targeted link building campaign
These core principles are what we have found to be highly effective in gaining high natural search results and made us the affordable SEO services company of choice. Some people have told us “this seems easy enough, why do I need to work with you?”
Our thought process is that if you have the determination and the time to make mistakes along the way while perfecting your craft, then frankly, it is probably best if you do the SEO based work yourself. However, if you are like most companies and want to utilize the expertise of a reputable partner to handle all of your digital marketing initiatives, then the choice to work with QCR Technologies becomes quite obvious.